Unlocking 2024 Success: Harnessing the Power of OKRs in Personal Planning

In today’s rapidly evolving business landscape, the key to staying ahead lies in effective planning and goal-setting. One remarkable tool that has revolutionized this process is the Objectives and Key Results (OKRs) framework. Originating from Intel and popularized by Google, OKRs have become a lynchpin in strategic planning for numerous successful enterprises. But did you […]

Expanding Markets: The Power of Partnership for Small and Medium Businesses in the USA

In today’s highly competitive business landscape, small and medium businesses (SMBs) face the challenge of expanding their market reach and standing out among larger competitors. One effective strategy that can unlock new opportunities and accelerate growth is forming strategic partnerships. In this blog post, we will explore how partnerships can be a game-changer for SMBs […]

What are the biggest challenges you’ve faced as a Brazilian entrepreneur in the USA?

As a Brazilian-American entrepreneur, I know firsthand the challenges of starting and running a small business in the United States. There are so many cultural and business differences to navigate, and it can be easy to feel lost and alone. One of the biggest challenges I’ve faced is understanding the American business culture. In Brazil, […]